#BTS - Lust Legwear Campaign Shoot - Lighthouse Fashion Studio

Behind the scenes of our campaign shoot for Lust Legwear.

Client

Catering towards women of all shapes and sizes, Lust Legwear provides women with luxurious tights that are not only comfortable but also very sexy!

Brief

Lighthouse Fashion played a vital role in the brand launch by providing effective creative direction for it’s E-commerce, Look Book and Fashion Film production.

Our brief consisted of:

• Booking Models (size 8 & size 12)

• Location Scout

• Styling
• Photography
• Fashion Film
• Post Production

Styling played a huge role in the success of Lust Leg Wear campaign shoot.

Hair & Makeup

©LIGHTHOUSE FASHION

A subtle makeup look with just enough contour and highlight was given to the models. This helped accentuate the model’s features, whilst also giving them a minimalistic natural makeup look at the same time. Hair was styled in soft curls to give off the soft feminine look. Soft curls are practical when it comes to an up-do hairstyle as it creates a natural and effortless look without looking like you’re trying too hard.

Models

©LIGHTHOUSE FASHION

Two diverse models were selected for this shoot. We selected them based upon their looks & figure – one fashion and one plus size model. The aim of this campaign was to showcase that Lust legwear caters to all types of women.

Fashion

©LIGHTHOUSE FASHION

Lust legwear is all about their wide range of sexy tights. We styled the tights with cute lingerie pieces and ensured that every lingerie pieces complimented the tights without overpowering the main subject. We styled the tights with closed toe plain black stilettos to portray an elongated model look whilst also highlighting on the elasticity of the tights and keeping the tights as our main focus. The lingerie we styled the tights with were of selective colours such as deep red and black. Tights with lace hem details were put together with lace lingerie to give off a complete outfit look.

Location

Our brief was to find a location with a luxurious setting. As such we decided that Winstanley House would be a perfect location for this shoot.

Photography Technique:

As our aim was to maintain the luxurious and sexy feel the brand was about, we used high contrast lighting to dramatically add a boudoir feel to the images. View featured gallery here.