With a large percentage of consumers doing majority of their buying online due to the ease and convenience; several brands are now taking their e-commerce websites a lot more seriously.

When it comes to selling your fashion products online, (usually impossible for your customers to physically see or touch the items); we strongly believe it’s imperative for your imagery to stand out and be aspirational. After all, your website is your shop front!

Below are 5 steps we use to ensure we deliver consistently effective product images for our clients website campaigns. All pictures featured are from the Northern Cobbler’s S/S15 campaign – whom we’ve proudly provided their images since inception. Read our previous post about the brand here.

1 – Understand The Brand

Every brand has a core message, a target audience, marketing aims etc. It is very important therefore that we understand what our clients need their images to do and what their customers expect. Without this understanding, it will be almost impossible to create the right images.
Northern Cobblers Damselfish & Nibblefish Shoes

2 – Concept Generation

Once we know what is required by our client, the next stage is to plan what we feel creatively WILL SELL the products based on brief initially received. We always tend to consider styles for the clients website home page (splash page) and products section (e-commerce).
Northern Cobblers Range Of Men’s Leather/Suede Trainers

3 – Preparation

No two jobs are ever the same and as such, some level of research is done for every commission we receive. This could be in order to understand how light will reflect on materials used in making the product or simply the best way to showcase the item during photography process. 
Invisible Threads Had To Be Used To Bring This Pair Of Sandals To Live  

4 – Photography

Understanding all the steps above allows us to be more efficient in producing the effective campaign images that will sell our clients products because the more successful & happy our clients get by using our services equals more repeat business for us!
Northern Cobblers Stonefish White

5 – Post-Production

Our work doesn’t end when the photo shoot is over! Soon after, several selected images are put through post production which might include actions such as invisible thread clean-up, resizing for web use, colour adjustments etc. Without this final stage, our work isn’t done.
Northern Cobblers Cavefish
So when next you need professional images & SERVICES for your fashion E-Commerce website, you know we are only a call (+44 (0) 1163 483 541) or email away. 
Till next time remain F A B U L O U S…
share this article:
Lighthouse Fashion

Leave a Reply

Your email address will not be published. Required fields are marked *